Normcore

Normcore by Isaac Simpson

(LA Weekly): When the term “normcore” arrived earlier this year, the hipster media fell upon it in the same over-thought way that it does with most trends. The New York TimesNew YorkVice and Vogue offered their inconsistent definitions. Fashion brands like A.P.C. told us they were already over it, and clothing brands like Hanes told us they were totally down with it from the start. Instagram celebrities hashtagged up the wazoo…

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